Media planning forms the first step towards developing a successful media ad campaign. It helps in deciding how to develop the ad campaigns, what should be the basic targets that are to be achieved from such campaigns and how to use different media effectively to spread the intended message across. For any media planning agency, the process starts with reviewing the current trends of the industry as well as carrying out an evaluation of current media associated with a particular industry. It helps in understanding consumer motivations and habits that may determine their response to a particular campaign.
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